Why Nordic design style fits razors

Why Nordic design style fits razors

Hello folks! One week has passed again very quickly. Time flies when you are having fun. This week’s post is mainly about the design of our razors and the reasons why we decided to choose this specific style.

Scandinavian design style is well-known of its simplicity and minimalism. This is also the first reason why our razors have it. As we all know, razors have one job - shaving. Therefore there is no need for extra shave tech but rather a unique, simple style that fits your bathroom cabinet perfectly. The look of a clean bathroom cabinet is one thing that gentlemen and modern Vikings care about, when perhaps a female companion is visiting them. Also, the colors are important. Our colors are chosen carefully to fit the Scandinavian style: there are no more than 2-3 colors per model.

Our razors are also designed to be practical, just like the other Scandinavian style products: the simplicity in the metallic handle makes it easy to clean and therefore it can be used for a long time. This element comes from history in the Nordics: everyday products needed to last long, since we were not always wealthy. This tradition still lives today: well-designed Nordic products like Moomin-mugs, are given as a gift to the next generations. Taking this to razors - we all know how fast those plastic handles get a little dirty and you’d rather go to store and buy a new handle. The second reason why the Nordic approach fits razors perfectly? Here is a little secret. Our American friends know that if their plastic razor handles do not last long, people will buy them more, and therefore they can cash out people even more. This is another reason why they make plastic handles.

Simple, minimalistic, affordable

But doesn’t a lower price chip away the feeling of exclusiveness? Actually the idea behind Scandinavian style comes from the affordable point of view as well. For example, Wikipedia has stated this quite nicely in one sentence: 

“The idea that beautiful and functional everyday objects should not only be affordable to the wealthy, but to all, is a core theme in the development of modernism and functionalism.”

It is not only the minimalistic, nice and modern style but also it needs to be available to everyone. It is too common to see that you have to choose between a cheap disposable razor or expensive branded razors. Don’t take us wrong, there is nothing wrong with branded items in general if the quality and the style of them are on the same level. In this case, it is just razors.

This is also why we re-designed the razors, since they are one of the everyday products that just were not worth the price. According to the feedback (thank you guys!) our members have also noticed this. It often comes as a surprise that for 10€ you can get the ultimate shaving experience, the Nordic quality and a metallic, well-designed razor that you don’t need to be ashamed of. That’s the Scandinavian design style in nutshell! You simply get more than expected.

-Jiri H.


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